The Award-Winning Campaigns
Día de los Muertos: A Celebration of Life, Culture, and Community
Community / Local Engagement Campaign — First Place
Visit Garland's multichannel campaign turned a beloved tradition into a citywide celebration at the Granville Arts Center. The effort deepened community pride and cultural understanding through storytelling, student-created altars, live performances, and the crowd-favorite Catrín/Catrina Contest.
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25,600+ landing-page sessions (Aug–Nov 2024) and 29,800+ total Día-related sessions
90,000+ social impressions; 6,399 engagements
5,000+ onsite visits on Nov. 2; 98-minute average dwell time
$61,000+ in earned media across Univision, Telemundo, CBS, and ABC
MUMENTOUS: Football, Glue Guns, Moms, and a Super-Sized High School Tradition
Leisure / Tourism Marketing Campaign — First Place
Equal parts heritage and spectacle, MUMENTOUS celebrated Texas homecoming mums with a bold, multimedia campaign centered on Heritage Crossing. The work invited Texans and first-timers to experience an only-in-Texas story—online and in Downtown Garland.
3.19M video views (~80% watch completion)
3.98M social impressions; 271k+ engagements
122,300+ downtown visits; 219,400 panel visits (Aug–Oct 2024)
Robust media coverage across TV, digital, and YouTube
Precision, Paint, and Promotion — NXL Paintball at Audubon Park
Meetings & Events Promotion — First Place
A unified, digital-first push helped Garland host a major National Paintball League stop—elevating the city's sports-tourism profile while driving real economic impact.
23,000+ campaign impressions; 5,300+ video views
10,700 event-period visits; ~60-minute dwell time
1,632 hotel rooms picked up (peak 475 rooms; ADR $125.59)